The Joypreneur

Making the money you dream of, while enjoying freedom with Leslie Kuster

Episode Summary

Today I talk to Leslie Kuster, a successful American e-commerce brand owner, about loving money and freedom. Six years ago, in her mid 50’s, she realized that her two businesses were doing okay, but not exceptionally great, so she decided to change that by focusing on one. After that, she managed to double her revenue in many years and went from 50’000 a year in sales to over 2 mio. If you've ever said: “I'm not doing it for the money” or “Money is not that important for me. I just want to help people.”, this is the episode for you to change that belief.

Episode Notes

We talk about:

05:30 How Leslie started her online business offline
07:34: The power of “I wonder...”
10:23: How she went from a 50k business to a 2+mio business
13:16: What authentic success means for her
13:31: How she came to love money and why wanting money is not greedy or negative
15:43: Why we need to stop saying that money doesn’t matter
16:42: How Leslie made her money mindset shift
17:31: Where we got our money beliefs and thoughts from
20:55: Let’s be honest about the beliefs that keep women small and dependent
22:33: How Leslie went from the decision to change her money mindset to actually making it happen
23:00: Why to hire a coach and the right type of coach
25:23: Why she believes taking time off work is crucial to be authentically successful
27:00 How being busy prevents us from figuring out what we really want
29:35 What’s next for Leslie (hint: it’s not retirement ;) )
31:29: What Leslie associates with Joypreneurship

Quotes

If you can’t pay your light bill, how are you expected to be the light in the world?

About Leslie

Leslie Kuster is a multiple seven figure ecommerce brand owner whose business Back From Bali offers women bohemian chic clothing ethically made in Bali. The success of Back from Bali affords Leslie the life of her dreams, and she is passionate about igniting and inspiring other women entrepreneurs to rise while they create the financial and personal freedom they crave.

Leslie empowers women to live their true freedom by teaching them how to create a business that aligns with their deeper core values enabling women to work in a way that brings ease and flow into their daily lives so they can live truly fulfilled.

You can expect Leslie’s new book, Money and Freedom: 7 Keys To 7 Figures For Women Entrepreneurs in spring 2022.

Resources

Learn the 3 things Leslie does before 9 am to make 7 figures in Leslie's video here.

Connect with Leslie

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